There is an old saying in business that “work generates work”. This is true, but they never work? Marketing. In fact, it’s probably more accurate to say that marketing generates work that provides an opportunity for marketing than in turn generates even more work.
Marketing happens in every stage of career agents. May look different, but all marketing. Whether you’re a celebrity list a gracing the cover magazine and groups talk show late night, or you are a newbie to send postcards to casting directors, and marketing is paramount to success.
Each player must focus at least 50% of their time, energy and money on marketing if they want a sustainable career.
Well, I understand the idea of marketing suggests many actors, visions used car salesman and patch, a business card shmozers collection. Unlike most experts from the education, is selling marketing. You are not a product, and you certainly don’t sell yourself. As an actor, you storyteller. Thus, marketing really anything more of the story: you. Marketing is simply sharing who you are and allow the people to decide what to do with that information.
Driving home that day, the morning glory’s Panel, starring Harrison Ford, Rachel, and Diane Keaton. In that same night, “Harrison Ford” was a guest on the show’s new late night Conan O’Brien. Although he visited the exhibition to promote next movie, Ford spent less than two minutes to interview 10 minutes actually discuss the morning glory.
Instead, two guys joked about Andy Richter, blimbes, solinberger Sully and even Indiana Jones before giving shout-out final morning glory. This interaction is an example of the power of communication rather than sell when it comes to marketing. Ford sharing personal stories, demonstrated its sense of humor, and related public simbli. Although Ford morning glory market was, I did my sharing-doesn’t sell.
Each player can follow “Harrison Ford”. Marketing your career just exchanging stories and communicate with others. Convert your perception of marketing from sales to share, you’ll find that marketing becomes an exercise in fun.
One of the biggest mistakes marketers make actors take action inconsistent. Not about further efforts, and it is about concerted efforts.
Successful advertisers understand the fundamental rule of marketing is called “article 7″. Basically, the average consumer will not absorb the advertiser until we have received a letter from seven to ten times within a few months. This is why Coke spends more than 85 per cent of money on ads and why usually in the same “progressive insurance” commercial three times in less than an hour. And this is just a seven work magic on you.
If you want to become known in this, stop trying to meet everyone and focus on specific short list of people and markets them always. This how to become a little. This is the seven base. Embrace it. It will make your marketing easy and even enjoyable.
Before you create your list, let’s focus on the people you already know. Begin by brainstorming all casting directors and filmmakers and producers you have worked with the past. Call these people your fans because they know, like and trust you. With your fan list in hand, start access once a month by email marketing Facebook, or conventional mail to reconnect. Yes, it is great to update your fans with career news, but more importantly, be sure to add value. You can do this by sharing one exciting interest in article or blog, congratulating them on their recent successes or connect through common interests outside of the entertainment industry. Remember, not marketing sales, it is sharing.
Once you create the habit of communicating with audiences in your industry, then it’s time to create your aim list. Thinking about the next task that you want to book. With this goal in mind, find a short list of casting directors, producers and directors its alignment with the goal to create the target list. Start reaching your target list each month in the same way that you connect with your fans. Keep in mind that you reach people who don’t know until now you could only. Thus, your message makes it easy to digest and maintain professionalism, people.
Remember, marketing process. Not an event. It is designed to build lasting relationships over time. This means that tests and your booking has not come overnight. But with marketing savvy, they, in fact just around the corner. Better yet, you’ll have industrial relations which can last a lifetime.
Albert Einstein once said, “nothing happens until something moves”. Thus, the first step to book more jobs is to get your marketing in motion.